THE MOST IMPORTANT QUESTION OF ALL IS... WHAT DO I BELIEVE IN?
I believe in being creative and doing what you love!
I believe that every single person is simply beautiful and it is just a matter of seeing it, searching for it and showing it!
I believe in beauty and art. Both are simply timeless.
I believe in being connected to the universe and your soul self. I believe in being real and genuine.
My fine art photography is soft, feminine and simple. Focused on natural light, nature and energy of people (or objects) in front of my lens.
I believe the light is the most important. I look for the perfect light, I let the light direct me, I let the light unfold the story. Story of colours, textures, moods and feelings.
I believe less is more!
I believe in soft and gentle directing.
I search for perfection. I love consistency, simplicity and perfect form - I think my vision is very classical, timeless and stylish.
I make sure every detail, every background and the light I choose to shoot with is simply perfect, or as close to perfection as I can get...
I don't like shooting pointlessly. I don't like when my eye gets distracted. I don't like mess.
I believe shooting analogue film makes me appreciate the whole process of photography much more...
Film makes my work even more exquisite and flawless. As much as I don't like using the word Fine Art Photography to describe my work, I feel like fine art is a true representation of my photography. With creamy skin tones, soft light and bokeh the photographs look truly wonderful...
I believe in printing my work. I want my photography to feel real. From film negatives to paper. I want my photographs to be tangible, I want my clients to experience my photography with all their senses.
SO WHY DO I SHOOT FILM?
20 years ago there was no digital... I remember my Mum running around with an old Minolta or Holga on my 14th birthday…
I still remember the smell of Polaroids in our family albums. They were so, so cool!
Every photograph was scrupulously printed by my Mother, glued inside an album and than carefully organised per year.
Now it seems we have forgotten we shot film for generations… and we have forgotten how to use analogue cameras and how to cherish our photographs. How to care for them.
"We are nonchalantly throwing all of our data into what could become an information black hole without realising it. We digitise things because we think we will preserve them, but what we don’t understand is that unless we take other steps, those digital versions may not be any better, and may even be worse, than the artefacts that we digitised,” Cerf told the Guardian back in 2014
If there are photos you really care about, print them out!
It took me 12 months, 4 workshops, lots of film rolls, meeting new people and chasing my dreams to finally admit I want to shoot film... and to realise that I totally can!
Even in Ibiza!
I have fallen in love with photography again. Found a new passion. And also new clients who appreciate and get excited about film photography and fine art approach.
It’s something I’ve been longing for since the day I got my first digital camera.
I have met some amazing people along the way; Albert Roig and entire Carmencita Film Lab crew, Joy Thigpen, Jose Villa, Laurie Arons, Jonathan Canlas, Sarah Winward, my beloved Michael Ferire, Diva Borrelli and many many more!
This people change my path! Pushed me to the right direction and encouraged me to trust myself as an artist!
Thank you for inspiring me and reminding me that there’s a lot of crazy creative, passionate people out there who love their work and who get super excited about perfectly ironed table linen, who go mad for perfect skin tones, people who speak colours, feel textures, who match colour palette of the wedding to the colour palette of the venue and seasonal plants and flowers.
People who spend months designing packaging for their clients, guys who tell you all their secrets because they just want to share their love for photography and create something truly beautiful…
Thank you for showing me the light!
and some more practical stuff...
1. HOW MANY PHOTOS DO YOU USUALLY SHOOT & HOW MANY PHOTOS DO WE GET?
I'm a big believer in shooting for quality, not quantity.
My goal is to shoot the most beautiufl images possible, not just snaps that could be taken by any family member or a friend. When it comes to choosing the right frame I focus on the light, the location, background and of course your expressions. Film photography is expensive. This is why I think 3 times before I press the shutter. I ask myslef if I like it, if it makes sense, if it's beautiful. And if the answer is no I simply don't shoot.
My full day package includes 500+ print ready edited images in high resolution (as digital files) and highlights in print.
2. WILL WE GET SHOTS OF OUR FAMILY, FRIENDS PLUS DECORATIONS AND DETAILS?
I always try to meet and exceed the client's expectations and I encourage every couple to make a little list of key shots to get. If you are having more than 100 guests I suggest hiring 2 photographers. This way I could be with the bride & groom while the second photographer stays with the guests & shoots decorations and wedding set up.
3. DO YOU TRAVEL FOR WEDDINGS AND PORTRAIT SESSIONS?
Yes! I truly looooove travelling. I have shot stunning destination weddings in Mexico, Thailand, Mustique (Caribbean) and all over Europe!
I enjoy exploring new locations, seeing new places, expanding my creative abilities and getting to know you, your family and the place you call home!
4. HOW MUCH DOES IT ALL COST?
I offer different options for different needs so please email me in order to receive my Price Guide PDF.
5. HOW LONG WILL IT TAKE FOR YOU TO POST OUR PHOTOS ONLINE?
It takes around 8 weeks for us to edit your photos (that includes film developing and scanning) and upload them to your private online gallery.
I am a total control freak who wants to make sure that every single photo is perfect before you even see it, and this sort of dedication and obsessiveness takes time.
6. HOW LONG WILL IT TAKE TO GET THE ALBUM IN THE POST?
Album orders take approximately 4 weeks after the final layout approval is done.
Albums are custom designed and made with love and dedication. Once your sample layouts are approved and ready to go we will do all that is in our power to get the albums over to you as soon as possible!
7. WHAT’S INVOLVED IN BOOKING ANA LUI FOR A WEDDING?
To book your date and ensure that I am available to photograph your wedding, I will need a signed contract and a deposit payment.
Please remember that we restrict the amount of weddings/portrait sessions that we photograph each year and dates are limited. We are getting booked up VERY quickly so make sure you pencil in a date as soon as you can.
8. WHAT KIND OF CAMERAS DO YOU USE?
I start shooting film again back in November 2014 after my amazing workshop with one and only Jose Villa. I fell in love with shooting again and simply can't stop! I use Contax 645 and I also have Nikon D810 (digital) camera. I use both of them on the day. I look at the light conditions and I choose the correct device to get the best results. I don't do zoom and I don't do wide angle. At night I shoot mainly digital or balck & white on film.
9. WHY DO YOU LOVE IBIZA SO MUCH?
Ibiza is a special little island and you know it already if you have decided to get married here. I love the nature; I love the sea, the olives and oranges blossoming on the trees. The light is fantastic, the sun shines 300 days a year and there is noting else I would rather do than work in an environment like that. I also love good food and great wine, which is simply fab in Spain.